Trip ODell
Product • Strategy • User Experience
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Interaction 2013 Toronto

Video and slides from my presentation "If UX can Kill it Probably Will: Design for the 70mph interface." This talk focuses on designing for the cognitive limitations of human beings, especially in high stakes situations (like behind the wheel of a car)
at the Interaction Design Association's 2013 annual conference, Interaction 2013 in Toronto, ON, Canada.

My Presentation from the Interaction Design Association's 2013 conference in Toronto.

I presented an overview of my year-long engagement on the Audible car project, including contextual research insights on how users engage with their devices in the car, and the surprising ways those insights expressed themselves in a radically redesigned iOS application and shaped our thinking on mobile design going forward..

I cover the cognitive science that influenced our design decisions including why multi-tasking is so dangerous, and why choosing images over text is better for "quick glance" interfaces.