“You are not a brand” Published in Fast Company, August 2019
Article Published in Fast Company (August 2019)
Humans aren’t hashtags. We’re complicated and nuanced. We have personal and professional lives. We’re moms and dads, partners and children, professionals, friends, and all the other stuff, too. We have different but authentic features of our personalities that we share on a day-by-day basis. Our quirks and flaws are part of that package.
You are not a brand
Say the term "personal brand." Go ahead, I dare you. It's cringe-worthy, right? I feel dirty just typing it. That's normal. Being a "brand" is sort of a gross concept, best reserved for commodities, cattle, and corporations-not people. Humans aren't hashtags. We're complicated and nuanced. We have personal and professional lives.