Using Personal Technology to Drive Better Patient Outcomes
Reducing the cost of healthcare in the United States doesn’t need to come at the expense of consumers or providers. One of the main ways to improve healthcare for everyone is by changing behavior. Patients want to get healthy and stay healthy, but our diet, lifestyle choices, and inefficient ways of accessing care costs everyone in higher costs and ultimately, patient outcomes and lives.
This work was done through Dark Matter on behalf of a major nationwide healthcare system as part of their venture and innovation group. It involved extensive quantitative research as well as desk research from sources such as the CDC, Pew Foundation, The Kaiser Family Foundation, and US Census examining the complex ways families interact with healthcare, and ways to shift behavioral change and engagement with emerging technologies and logistics platforms.